The latest figures from Slice Intelligence's panel of 4 million online shoppers highlights that Amazon Echo is being embraced by the brand's loyalists. Item sales have grew by an average of 342 percent during the third and forth quarters of 2015. This boom was punctuated by expansive growth over the Black Friday period, which is also when the Echo is being embraced mostly by Amazon loyalists.
The average Echo buyer purchased three times the number of items on Amazon, when compared to the site's average shopper.
The view of Apple TV and Amazon Fire Stick
This was also the first time where Apple's newest iteration of Apple TV competed directly with Amazon's Fire Stick. Data shows that since September 27th, nearly the same amount of Apple TV's were sold as Fire Sticks, even with the Apple TV priced $109 dollars more than Amazon's product. So far, Apple TV has seen the most orders happen at launch, while Fire Sticks popped during Cyber Week. Apple TV buyers seem to be early adopters, with 80 percent of the shoppers being men, and being a tad more affluent, Fire Sticks have been purchased more equally across genders.
About this data
With a panel of over 4 million online shoppers, Slice Intelligence gives the most detailed, and accurate digital commerce data available, and is reported daily.
Slice Intelligence is the only service to measure digital commerce directly from the consumer, across all retailers, at the item level, and over time. Our retailer-independent methodology precisely measures commerce as it happens. By extracting detailed information from hundreds of millions of aggregated and anonymized e-receipts, Slice can map the entire Purchase Graph, connecting each and every consumer to all their purchases.
Slice gets its data from e-receipts – not a browser, app or software installed by the end-user – so its measurement reflects comprehensive shopping behavior across multiple devices, over time which are key in an increasingly omnichannel retail world.