The verdict's in: Book sales about O.J. Simpson boom as the TV show concludes

While this isn’t 1995, you’ll get a dose of 20-year-old nostalgia watching FX’s critically acclaimed television drama The People v. O.J. Simpson.  The show has also helped boost sales of books that explore the famous trial. According to Slice Intelligence, Jeffery Toobin’s novel The run of his life: the People v. O.J. Simpson sold 10 times the number of copies, online, in the month of February compared to all of 2015. 

While sales of O.J’s ghostwritten book, If I Did It, has grown in popularity since the show started, shoppers prefer to purchase Toobin's story that inspired the series. To drive the case home, in the past year 88 percent of the novel’s sales occurred during the two months that the show has aired.

Buyers of Jeffery Toobin’s novel might not be old enough to recall the Ford Bronco bounding down I-405.  Roughly one-third of these book buyers are in the 25-34 age demographic, and would have been around 4-13 years old when the actual trial occurred.

With a panel of over 4 million online shoppers, Slice Intelligence gives the most detailed, and accurate digital commerce data available, and is reported daily.

Slice Intelligence is the only service to measure digital commerce directly from the consumer, across all retailers, at the item level, and over time. Our retailer-independent methodology precisely measures commerce as it happens. By extracting detailed information from hundreds of millions of aggregated and anonymized e-receipts, Slice can map the entire Purchase Graph, connecting each and every consumer to all their purchases.

Slice gets its data from e-receipts – not a browser, app or software installed by the end-user – so its measurement reflects comprehensive shopping behavior across multiple devices, over time which are key in an increasingly omnichannel retail world.