Many Americans celebrate the holidays and New Year with a glass of wine, with particularly strong offline retail sales in November and December. Online, however, that is not the case, so to speak. While online sales are up about five percent this holiday season, most online wine orders are made in October, before the cold weather puts the freeze on wine shipments across the Midwest and Northeast.
The holiday wine report
This Yuletide season, shoppers spent an average of $53.29 on each wine order, and buy two bottles per order. Chardonnay is the most popular wine being ordered online this holiday season. While the selections are quite close, the most popular wine from our select merchants is J Lohr Riverstone Chardonnay.
* Based on a selected universe of 10 leading wine retailers in the U.S.
About this data
With a panel of over three million online shoppers, Slice Intelligence gives the most detailed, and accurate digital commerce data available, and is reported daily.
Slice Intelligence is the only service to measure digital commerce directly from the consumer, across all retailers, at the item level, and over time. Our retailer-independent methodology precisely measures commerce as it happens. By extracting detailed information from hundreds of millions of aggregated and anonymized e-receipts, Slice can map the entire Purchase Graph, connecting each and every consumer to all their purchases.
Slice gets its data from e-receipts – not a browser, app or software installed by the end-user – so its measurement reflects comprehensive shopping behavior across multiple devices, over time which are key in an increasingly omnichannel retail world.